Sunday, April 17, 2011

Will the Coffee Endure?

This is rather exciting. It's only been a week since it opened, and people have arrived in hordes, storming its modest halls in anticipation of that long-awaited cup of coffee (or Chocolate Chip something, which is what my sister would have). Not once have we seen it devoid of customers, and at peak hours (and even during semi-peak hours), good luck finding a chair to sit on. Perhaps it's too early to tell, but for now, arrivals are going strong.

Iloilo City is one of the hardest tests for entrepreneurs and restaurateurs. On top of having good food, you'd need reasonable prices to go with them as well. Else, better go somewhere where the crowd's more generous with their money (like - I hate to namedrop, but I just have to - our less thrifty neighbor Bacolod City). Right now, we wait in bated breath for October - the sixth-month margin. I will go back to Manila and wade through my first semester in med school, and return home, and hopefully still have a hard time finding a seat.

Will the first-ever Starbucks in Iloilo City live a long life? Only time can tell (so no peeking in your palantirs).  

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